Canadian Paralympic Committee: Running (Unstoppable)
Posted under: To the millions of runners and sports people out there, this ad is incredibly humbling. My first thought after watching this was, ‘well, I’m damn lucky.’ Sometimes the simple and everyday things able-bodied people can do are taken for granted. But as this ad reflects, imagine the struggle, the commitment and the focused needed by paralympians to compete!
From a production POV, again this ad delivers; the dark colour pallet, the dramatically raw backing track mixed with the real ‘accident’ noises, tie in perfectly with the ads’ purpose.
My only neg is without seeing the video title, I had a hard time figuring out what the ad was meant to demonstrate -obviously it shows the life changing path taken by some paralympians, but what’s the ad really trying to achieve? -awareness?
Anyway, I love this ad, and I’m sure you’ll appreciate it too. You’ll definitely stop and think now won’t you!
The KOBESYSTEM
The guys at WK have done it again for Nike; with the creation of this compelling campaign; ‘KobeSystem’. There’re several videos now, all which depict Kobe as an elitist motivational speaker, with no idea how the real word works… Sound familiar with Motivational Speakers? Anyway, this campaign is epic. It involves stars like Kanye West, Serena Williams, Wang Leehom, Tony Robbins, and Jerry Rice … Big budget, big laughs and big entertainment. Also, and I haven’t fully decided how WK did this, but the’ve put ideas together, which are normally mutually exclusive. ie. humour vs. seriousness, informative vs light, quirky and different vs seen before. It’s an inspiringly creative and clever campaign, it will be interesting to see how the world reacts.
Sit back and enjoy the videos, however, remember this:
- This campaign is perfectly cast.
- The editing and production is world class.
- It’s relatable to EVERYONE, at almost every level.
- It would have taken months to prep.
Campaign 9.5/10 -> will bump it up to a 10, if the rest of the world loves it too.
Nike Fail
First of all, you need to know, I’m a Nike fanatic. I joke with my mates that I sponsor Nike, as I own close to 20 pairs of Nike running shoes, and only wear Nike clothing running. I don’t know why it’s like this for me, but it just is. So, when Nike released the Nike+ Fuelband a few days ago, naturally I got all excited! What could this new and cool invention be Nike???
The Nike+ Fuel Band essentially is a pedometer, that counts all your movement (running, walking, everything) and converts it into a brand new metric – NIKE FUEL! Scam!!! Nike, get back to inventing cool products and leave this amateur sort of stuff to American car manufacturers.
Watch the videos below for a quick giggle:
1/10 – only because the ads are ok.
Wünderful stuff
Appealing Ad? – Yes. Makes me want to buy Muller yoghurt? – NO! It makes me want to Google Mr Men so I can decide with my friends who’s who, and reminisce about old times.
I love the ad, love the concept..but I’m a man, I don’t eat yoghurt!
Then & Now | 100 Years of Chevrolet
I’ll put it simply, American Cars are average. They drive poorly, they look boxy, and overall the performance is about is good a baby trying to out-sprint Usain Bolt. But here we have an ad by Chevrolet that gives the company some cred. It’s unique, and depicts Chevy cars as being proudly American without beating around the bush trying to sell you thousands of benefits; it simply goes, ‘Hey we’re American, we’ve been here for 100 years” – simple, plain and clear.
Nice work Chevy – probably the best thing you’ve actually built in 100 years though 
7/10
Toyota NZ Hilux TV ad – Tougher Than You Can Imagine
Its been a few years since Toyota’s ‘BUGGER’ ad, but i’m enjoying their comeback with this addition. It’s fantastically funny, and quips that poke fun at Kiwi’s. What I like most, is it generally has nothing to do with the Hilux, but ensures the viewer is subconsciously captivated by the truck. I wish more ads were this good.
For me; Perfect 10.
SLOW MO DOGS
As far as ads for Dog food goes, this one’s pretty good. Mostly I like the soundtrack, but I think the slow-mo help to establish a strong connection between the viewer and the dog. Good work Beneful.
6/10
Stealing in Style
If I was to rob a bank, I would take this approach… Stealing in style you might say.
Cravendale – Milk Me Brian
Got Milk? I know one thing, Cravendale’s got a great ad here. Milk, that mildly tasty white stuff that’s simply all the same, but somehow brands have to differentiate. Some companies choose to emphasis the organic or natural elements of their milk, however some, like Cravendale, choose to have fun. They choose to ask the fundamental question, ‘I wonder who first thought to milk a cow?’ This simple question, in my knowledge, has no definitive answer, and yet is compelling and interesting. We know Thomas Edison invented the light bulb, we know Alexander Graham Bell invented the telephone, and we know Albert Einstein pioneered the idea of relativity, but who was the first to milk a cow? This ad uses a truth to capture your attention, taking you on a fun Cravendale branding ride; a ride you’d be stupid to miss.
8/10
