To the millions of runners and sports people out there, this ad is incredibly humbling. My first thought after watching this was, ‘well, I’m damn lucky.’ Sometimes the simple and everyday things able-bodied people can do are taken for granted. But as this ad reflects, imagine the struggle, the commitment and the focused needed by paralympians to compete!
From a production POV, again this ad delivers; the dark colour pallet, the dramatically raw backing track mixed with the real ‘accident’ noises, tie in perfectly with the ads’ purpose.
My only neg is without seeing the video title, I had a hard time figuring out what the ad was meant to demonstrate -obviously it shows the life changing path taken by some paralympians, but what’s the ad really trying to achieve? -awareness?
Anyway, I love this ad, and I’m sure you’ll appreciate it too. You’ll definitely stop and think now won’t you!
The guys at WK have done it again for Nike; with the creation of this compelling campaign; ‘KobeSystem’. There’re several videos now, all which depict Kobe as an elitist motivational speaker, with no idea how the real word works… Sound familiar with Motivational Speakers? Anyway, this campaign is epic. It involves stars like Kanye West, Serena Williams, Wang Leehom, Tony Robbins, and Jerry Rice … Big budget, big laughs and big entertainment. Also, and I haven’t fully decided how WK did this, but the’ve put ideas together, which are normally mutually exclusive. ie. humour vs. seriousness, informative vs light, quirky and different vs seen before. It’s an inspiringly creative and clever campaign, it will be interesting to see how the world reacts.
Sit back and enjoy the videos, however, remember this:
- This campaign is perfectly cast.
- The editing and production is world class.
- It’s relatable to EVERYONE, at almost every level.
- It would have taken months to prep.
Campaign 9.5/10 -> will bump it up to a 10, if the rest of the world loves it too.