The guys at WK have done it again for Nike; with the creation of this compelling campaign; ‘KobeSystem’. There’re several videos now, all which depict Kobe as an elitist motivational speaker, with no idea how the real word works… Sound familiar with Motivational Speakers? Anyway, this campaign is epic. It involves stars like Kanye West, Serena Williams, Wang Leehom, Tony Robbins, and Jerry Rice … Big budget, big laughs and big entertainment. Also, and I haven’t fully decided how WK did this, but the’ve put ideas together, which are normally mutually exclusive. ie. humour vs. seriousness, informative vs light, quirky and different vs seen before. It’s an inspiringly creative and clever campaign, it will be interesting to see how the world reacts.
Sit back and enjoy the videos, however, remember this:
- This campaign is perfectly cast.
- The editing and production is world class.
- It’s relatable to EVERYONE, at almost every level.
- It would have taken months to prep.
Campaign 9.5/10 -> will bump it up to a 10, if the rest of the world loves it too.