“What was the secret, they wanted to know; in a thousand different ways they wanted to know The Secret. And not one of them was prepared, truly prepared to believe that it had not so much to do with chemicals and zippy mental tricks as with that most unprofound and sometimes heart-rending process of removing, molecule by molecule, the very tough rubber that comprised the bottoms of his training shoes. The Trial of Miles; Miles of Trials.” 
― John L. Parker Jr.Once a Runner

Gold Coast Marathon 2018

Run - 01 Jul 2018

Seoul Marathon 2018

Run - 18 Mar 2018

Berlin Marathon '17

Run - 24 Sep 2017

Gold Coast Marathon '17

Run - 02 Jul 2017

Fuelling Right, To Run Faster

Run - 16 Apr 2017

Roller Coaster Marathon, 2017

Run - 26 Feb 2017

Gold Coast Marathon ’15

Run - 16 Sep 2015

95% Commitment Rule

Run - 18 Jul 2015

Run this town

Run - 15 Jul 2015

Queenstown Marathon ‘14

Run - 22 Nov 2014

Sydney Marathon '14

Run - 21 Sep 2014

Buller Marathon '13

Run - 10 Mar 2013

Auckland Marathon '12

Run - 28 Dec 2012


Opinionated and sometimes incorrect, this site is designed to discuss the stuff I like; Advertising and Running. You’ll venture through mixed messages, rambling thoughts and hypocritical ideas. I promise you nothing but my perspective, the lens I see the world through.
Working in advertising for years and years, I’ve seen some stuff, learnt a bunch and made a truck-load of ads. I read daily, research strategies, and continuously think about advertising. Tortured with ideas and the glorious thought of how to push creative boundaries is where my happy place lies.
Running is fully ingrained in my makeup. At 5 years old I wrote, “I want to be the world’s fastest runner” and crazily it seems this statement still fuels my fire to run. Running is simple - it gives me opportunities to meet amazing people, explore new places and compete in major races around the world. I’ll never stop running, well, at least for as long as my body can handle it, I suppose.